For CTOs at scaling SaaS companies

Your platform
got you here.

Scaling to enterprise takes a bit more. The right combination of architecture, leadership and strategy. I help companies get there.

Start a Conversation
or see what I do
AmazonCrowdStrikeBlizzard Entertainment
12 to 50+engineering org scaled
Trillionsevents daily
15,000+builds shipped

Sound familiar?

Where scaling companies get stuck

The deal that's stuck

Your biggest prospect wants SOC 2, 99.99% uptime, and enterprise security controls before they'll sign. Your platform isn't there yet, and you're not sure how long it'll take to get there.

The team that's stretched

Your CTO is making architecture decisions, managing people, and fighting fires. You need strategic engineering leadership but can't justify a full-time VP of Engineering hire. Meanwhile, product development slows down and the things nobody has time to fix blow up on a Friday night or a Holiday weekend.

This is the most common reason founders reach out.

The AI question

Everyone on the board is asking about AI. You don't want to waste six figures on a proof of concept that goes nowhere, but you also can't afford to wait.

What I do

A few ways I help SaaS companies win enterprise deals

Platform Strategy

Find and fix what's blocking enterprise deals

I assess your platform's enterprise readiness: security, compliance, uptime, architecture. Then I build a clear roadmap to close the gaps. Concrete priorities you can execute in 90 days.

Let's find the gaps

Fractional Leadership

Engineering leadership without the full-time overhead

Your team gets a seasoned engineering leader who's scaled platforms at Amazon and CrowdStrike. I work alongside your CTO to make the architecture decisions, build the team processes, and set technical direction.

Let's talk leadership

AI Strategy

Cut through the AI noise

I help you find the high-leverage AI opportunities in your product and workflow, then build an implementation plan that delivers results without the hype. Real ROI, not science projects.

Let's cut through the noise

Track record

Results from the inside

Before advising companies on platform strategy, I built my career scaling them.

CrowdStrike

Led the platform team from 12 to 50+ engineers while processing trillions of security events daily

Built the infrastructure serving Fortune 500 cybersecurity customers at global scale

Most recent role

Amazon

Built and led the engineering org delivering scalable data pipelines and cloud infrastructure across multiple game studios

Launched a build system powering 15,000+ builds in 18 months, reduced MTTR from hours to ~30 minutes, and drove 45% cost reduction across 30+ AWS accounts

Blizzard Entertainment

Oversaw infrastructure delivery across Blizzard's major franchises, including Overwatch and World of Warcraft expansion launches

Global delivery spanning China, EU and Latin America with a cross-org Live Ops function that improved availability and release coordination

Jorge Baranda

About

Hi, I'm Jorge.

I've had the privilege of building platforms at companies where the stakes were real. Cybersecurity infrastructure protecting Fortune 500s. Cloud systems powering global game studios. Real-time platforms serving millions of concurrent users.

I never went in with the goal of rebuilding things just to leave my mark. That's not my style. I go in with respect for what came before, try to understand the path that led to the current state, and then figure out the best way to get the organization where it needs to be.

Now I help scaling SaaS companies do the same thing: build platforms that win enterprise deals and don't break under pressure. I work directly with founders and CTOs. No junior consultants, no handoffs, no 50-page decks created by AI.

Let's talk about your platform

Get in touch

Tell me about your platform challenge.

Whether you're preparing for an enterprise deal, scaling your team, or figuring out where AI fits, I'd like to hear what you're working on.

Fill out the form and I'll follow up personally. No sales team, no autoresponders.