Privacy Policy

Effective Date: June 26, 2025

1. Introduction

PeakForge (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website peakforge.com (“Website”).

2. Information We Collect

We collect information in two ways: personal information you provide directly and anonymous information collected automatically.

Personal Information You Provide:

  • Contact Form: Name, Email, and Message
  • Scheduling Link (Notion): Name and Email (governed by Notion's Terms of Service and Privacy Policy)

Anonymous Information We Collect Automatically:

  • Website Analytics: We use Google Analytics and Hotjar to understand how visitors use our website
  • Usage Data: Pages visited, time spent on site, device information, and general location (city/state level only)
  • Technical Information: Browser type, operating system, screen resolution
  • Referral Sources: How you found our website (search engines, social media, direct links)
  • Cookies: Small files stored on your device for analytics and website functionality

Important: All automatically collected information is anonymous and cannot be used to identify you personally. We do not link this data to any personal information you provide through contact forms.

What We DO NOT Collect:

  • Personal information through analytics (all data is anonymous)
  • Sensitive personal data
  • Information from third-party social media accounts

3. How We Use Your Information

Your personal information is used solely for:

  • Responding to inquiries submitted via the contact form
  • Managing scheduling requests through Notion

Analytics data is used to:

  • Improve website performance and user experience
  • Understand which services interest potential clients
  • Optimize our content and marketing efforts
  • Measure the effectiveness of our outreach campaigns

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. Cookies and Tracking Technologies

We use the following types of cookies:

Analytics Cookies:

  • Google Analytics (_ga, _gid): Track website usage and performance (expires after 30 days)
  • Hotjar (_hjSessionUser, _hjSession): Understand user behavior and improve website experience

How to Control Cookies:

  • Browser Settings: Most browsers allow you to refuse cookies or alert you when they're being sent
  • Opt-Out: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on
  • Do Not Track: We respect browser “Do Not Track” signals where technically feasible

5. Third-Party Services

We use the following third-party services that may collect information:

Google Analytics:

  • Purpose: Website traffic analysis and performance measurement
  • Data Collected: Anonymous usage statistics, device information, general location
  • Privacy Policy: https://policies.google.com/privacy
  • Data Retention: 14 months maximum

Hotjar:

Notion (Scheduling):

6. Data Security

We take reasonable measures to protect your information, including:

  • Secure data transmission (SSL encryption)
  • Limited access to personal information
  • Regular security assessments of third-party services

Please be aware that no online transmission or storage is 100% secure.

7. Your Rights

Access and Control:

You may request access, correction, or deletion of your personal data by contacting us at contact@peakforge.com.

Analytics Opt-Out:

California Residents (CCPA):

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • Right to Know: You have the right to request that we disclose what personal information we collect, use, and share about you
  • Right to Delete: You have the right to request that we delete personal information we have collected from you
  • Right to Opt-Out: You have the right to opt-out of the sale of your personal information (we do not sell personal information)
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights

How to Exercise Your Rights:

  • Contact us at hello@peakforge.com with “CCPA Request” in the subject line
  • Include your name, email address, and specific request details
  • We will respond to verified requests within 45 days

Do Not Sell My Personal Information: While we do not sell personal information, California residents can visit our Do Not Sell My Personal Information page for additional details and opt-out options.

8. Data Retention

We retain personal information for the following periods:

  • Contact Form Data: Until resolved plus 2 years for business records
  • Analytics Data: Maximum 14 months (Google Analytics), 365 days (Hotjar)
  • Analytics Cookies: 7 days maximum with SameSite=Lax policy for privacy protection
  • Scheduling Data: Managed by Notion according to their retention policies

9. International Users

Our website is operated from the United States and intended primarily for users in the United States. If you are accessing our website from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States.

10. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or for legal compliance. Any changes will be posted with a revised “Effective Date.” Continued use of our website constitutes acceptance of the updated policy.

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